Ariel Clay Reports on the Awamaki Lab Season 2 Launch

"Seeing this weaving in a new context makes the collection modern without loosing sight of the fine craftsmanship...

Crescioni, who focuses on wovens, and Cedarholm who is an expert in knits, have confronted the challenges of working within the artisans' established skill sets while also striving to create clothing that appeals to the international consumer market. As a result, they chose to use the traditional Quechua color palate and designs, but applied them in a new, fashion-forward manner. For example, the heavy woven fabric which is typically found in pillow covers and wall hangings is used as pocket detailing and even made into mini-skirts. Seeing this weaving in a new context makes the collection modern without loosing sight of the fine craftsmanship and tradition of weaving from this region of Peru.

Full article: http://eccoeco.blogspot.com/2012/01/ariel-clay-reports-on...