27 Jan '12, 7pm

Irony Alert: "Made in U.S.A" Goods Gaining Traction in China

Irony Alert: "Made in U.S.A" Goods Gaining Traction in China

In an unlikely reversal of a decades-long trend, American-made goods are growing in popularity in China, according to a report by Jing Daily , a blog about the Chinese luxury market. Although they don’t have the same draw as European products, heritage workwear labels like Red Wing , Woolrich , Billy Reid , and Gitman Brothers are making inroads among China’s swelling urban middle class and their considerable disposable incomes. In December, Allen Edmonds , one of two high-end shoemakers to maintain operations Stateside, announced plans to expand into China under a new licensing deal that could double the size of its Port Washington, WI, headquarters over the next 10 years. “China is growing so fast, and it’s such a sophisticated market already,” Paul Grangaard, president and CEO of Allen Edmonds, told Milwaukee Business Times in January. “’Made in America’ has a really st...

Full article: http://www.ecouterre.com/irony-alert-made-in-u-s-a-goods-...

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