27 Jan '12, 3pm

Will online-only fashion shows replace physical runways during Fashion Week?

Will online-only fashion shows replace physical runways during Fashion Week?

wants to revolutionize the runway, and you can watch it all unfold on your laptop or iPad . The public-relations powerhouse, which manages high-end labels such as Gucci , Versace , Alexander McQueen , Alexander Wang , Chanel , and Diane von Furstenberg , announced Monday that it will produce a number of fashion shows in a purely digital format . Coming on the heels of a recent show date “crisis” —a result of Milan pushing back the dates for its September shows—KCD is pitching the invitation-only Internet platform as an alternative to the increasingly crowded schedules that pull editors and store buyers in multiple, often opposing, directions. (Cue the usual gripes about aching feet.) Set to launch during New York Fashion Week , Digital Fashion Shows will debut with Prabal Gurung’s inaugural ICB collection on February 15, although his signature label will appear more conven...

Full article: http://www.ecouterre.com/will-online-only-fashion-shows-r...

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