19 Jan '12, 11pm

Philanthroper - A Daily Deal Site for Giving - via @goodlifer @Philanthropr

“For decades, groups like the Salvation Army have been able to leverage the power of tiny donations — just some pocket change here or there — that becomes incredibly powerful once all of those little red buckets are poured into a single pot. You’d think that, online, this idea would be even easier. But it’s actually far, far more challenging. Collecting small amounts of money is surprisingly expensive. And how do you make donating online feel just as impulsive as it is when you’re walking down the street? Make no mistake, it’s THE problem of our nonprofit generation. And I think that this first $100,000 proves that, yes, our system is a promising part of the solution. Giving on Philanthroper is incredibly addictive. And it scales.”

Full article: http://www.goodlifer.com/2012/01/philanthroper-daily-deal...

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