25 Feb '14, 11pm
Gwen Stefani wants to get you in her underpants
has some cheek. Despite the imminent birth of her third child, the musician-slash-fashion-entrepreneur announced Tuesday a collaboration between her L.A.M.B. label and Hanky Panky , self-declared purveyor of the “world’s most comfortable thong” and a longstanding champion of American manufacturing. Beginning July, the lingerie firm will debut four sets of designs based on Stefani and L.A.M.B.’s “pop, punk, and tribal” influences: “Geo,” a vintage-inspired print in pink, rose, beige and black; the typographic “Old School,” which features the words “Love, Angel, Music, Baby,” black lace trim, and hot-pink rosettes; “Lambie,” a fluorescent camouflage print; and “Rasta,” a reggae-rooted black Modal knit offset by red, gold and green stitching.