24 Feb '14, 3am
#Sexy Natural Hair: @IntelligentNutr's Smart Science #Organic, food-grade, #crueltyfree, #naturalhair care!
Rechelbacher, the original founder of Aveda , pioneered plant-based beauty at a time when the concept was completely revolutionary. Aveda not only used plant-based ingredients in its products but was the first beauty company to package products in one hundred percent post-consumer recycled PET, as well as the first beauty company to produce with one hundred percent wind power. In 1997, Rechelbacher sold Aveda to Estee Lauder for $360 million, and has since moved on to even greener pastures.