03 Jan '12, 1am

Eco Criteria Series Part I: Brief History of Eco Fashion

In the 50s the social elite wore couture and those who could not afford couture, tried to follow fashion by making their own clothes. The 60s and 70s marked the birth of mass production as fashion houses started to manufacture clothes overseas to lower production costs in order to make apparel and accessories more ‘financially attainable’ to the masses. In response, the environmental movement began in the 70s with the subject of ‘hippie’ values having a noticeable effect on fashion. Shops started to pop up all over, selling ethnically infused clothing to support communities in various ways. People began to purchase an item for what it represented and not solely because they liked the way something looked. Even with this new focus on social and ethics-based values in the fashion industry, the 80s and 90s represented an era when mass production grew in an overwhelming way an...

Full article: http://www.ecofashionworld.com/Industry-News/Eco-Criteria...

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