30 Jan '14, 10pm
L'Oreal has its eyes on the tiger
has its eye on the tiger. The world’s largest beauty and cosmetics company has pledged to obtain its renewable raw materials, including palm oil , soya oil, and wood-fiber-based products, from 100 percent “zero-deforestation” sources by 2020. In a statement on Thursday, Greenpeace named the palm-oil industry as the “greatest single cause” of deforestation in Indonesia, where as much as 620,000 hectares of rainforest—an area the size of Brunei—is lost to oil-palm plantations every year. As a result, demand for the ubiquitous ingredient, which can be found in everything from mascara to M&Ms , is driving the extinction of critically endangered species such as Sumatran tiger , of which fewer than 400 remain in the wild.