29 Nov '11, 6pm

May Jump Into Retail

May Jump Into Retail

Some interesting news from the LA Times this morning regarding Adrian Grenier’s SHFT website and a potential dip of the toes into retail. The website, started in 2009 by the “Entourage” star and his business partner Peter Glatzer , features videos and articles on living green – but also incorporates a store with links to sustainable goods. It’s that angle that has led to annual pop-up shops in places like Los Angeles and New York City – and may soon find a permanent home. From the article: “The products on the website are made real at these events, and SHFT may soon develop a bricks-and-mortar entity in partnership with a mainstream retailer.” Such a move isn’t necessarily a surprise (SHFT recently announced the upcoming release of their own eco-friendly wine label ), but I’ll be very curious to learn just who this “mainstream retailer” is. Any large chain willing to clear...

Full article: http://www.ecorazzi.com/2011/11/29/shft-com-may-jump-into...

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