27 Nov '11, 2am

Urban Outfitters Sells Real Fur as "Faux," Gets Outed by the Discerning Brute | Ecouterre

After several denials to the contrary, Urban Outfitters has finally copped to selling real fur as faux. Vegan activist Joshua Katcher , who blogs at The Discerning Brute , called the hipster label out on Thursday after purchasing the offending garment—the “S Loves C by Spring & Clifton Faux Fur Cardigan”—and running a gamut of visual and smell tests on camera. Besides running foul of the Truth in Fur Labeling Act that will take effect next month, Urban Outfitters also reneged on a 2009 agreement with PETA to stop selling fur in its stores. In fact, the company is named as a fur-free retailer on the Humane Society of the United States’ website. What’s an animal lover to do?

Full article: http://www.ecouterre.com/urban-outfitters-sells-real-fur-...

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