26 Nov '11, 6pm

@CalvinHarris re starbucks, humour me and read around the subject a little. and then there is NO LOGO if you fancy more

Starbuks’ policy is to drop “clusters” of outlets in urban areas already dotted with cafés and espresso bars. This strategy relies just as heavilt on an economy of scal as Wal-Mart’s does and the effect on competitors is much the same. Since Starbucks is explicit about its desire to enter markets only where it can “become the leading reltailer and brand of coffee”, the company has concentrated… Starbucks waits until it can blitz and entire area and spread… it’s a highly agressive strategy and it involves something the company calls “cannibalization”. The idea is to saturate an area with stores until the coffee competition is so fierce that sales drop even in individual Starbucks outlets.

Full article: http://greenlagirl.com/a-starbucked-world/

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