26 Nov '11, 3pm

Here's a piece I wrote for @ecofashionworld, about So Ethic being scrapped from the Paris trade shows

There have been mixed reactions to the news that sustainable fashion brands are no longer to be granted a dedicated space during the major Parisian dates. Some designers are strongly committed to the use of eco fabrics and ethical production but do not choose to promote their labels in specialized ‘ethical’ shows. They fear they may be bypassed by buyers and press who wouldn’t expect to find a sellable and on-trend product where there is an openly-defined sustainable one. It is true, admittedly, that exhibiting at Who’s Next, or Premiere Classe for accessories, brings a more recognized status for fashion brands than the ones in other areas of the trade shows. Yet, it is also true that the cost of taking part in the higher-profile events can sometimes make or break a small brand. So Ethic, on the other hand, has the advantage of being approachable. Many of the stands were a...

Full article: http://www.ecofashionworld.com/Events/So-Ethic-So-Endange...

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