29 Nov '13, 4pm

The Bluelace Project

Sure, you can talk a good game when it comes to supporting American production, but can you also walk the walk? A simple blue shoelace could allow you to do just that. Enter the The Bluelace Project , a new campaign poised to be domestic manufacturing’s answer to the yellow ribbon . Conceptualized by New York apparel firm Flint and Tinder , the shoelace offers a “wearable way to show your support for the war [U.S. producers are] fighting daily,” according to Jake Bronstein, the company’s founder. LACE UP BLUE The project’s genesis began with one question: Why don’t retailers carry more U.S.-made products? After surveying more than 1,000 businesses, all of which downplayed the demand, Flint and Tinder turned to one of America’s last shoelace-makers in Portsmouth, Ohio. The project’s genesis began with one question: Why don’t retailers carry more U.S.-made products? “We said...

Full article: http://www.ecouterre.com/these-blue-shoelaces-could-save-...

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14 DEC : OM PROJECT - LAST EPISODE

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