28 Nov '13, 3pm

Want some @howies Kaizen selvedge jeans? Better get in there quick as they're selling out quickly.

Want some @howies Kaizen selvedge jeans? Better get in there quick as they're selling out quickly.

Make it once. Make it well. Make it last We live in times of limited resources but unlimited desire to consume them. The answer though is simple: to consume less as a consumer, to make a better designed product as a manufacturer. These days we both have to take responsibility for our consumption. For howies, that means a product that keeps working for longer uses less resources in the end. The key ingredients in all this are quality and good design. To make something the best you can, from the best possible materials. To go the extra mile it takes to do that. Every stitch, every button, every little feature considered. The weakest points made strong. Then, and only then, have we made something that will stand the test of time. These jeans are born from that thinking.

Full article: http://www.howies.co.uk/mens/clothing/mens-organic-denim-...

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