25 Nov '13, 9pm

Aveda strengthens its Cradle to Cradle connection

Aveda strengthens its Cradle to Cradle connection

has something new to crow about. The natural beauty firm received the Cradle to Cradle Product Innovation Institute’s first “Legacy Leaders” award for its environmental leadership role in increasing the reusability of its materials. Dominique Conseil, Aveda’s global brand president, accepted the award on the company’s behalf at the inaugural Cradle to Cradle Innovation Celebration held in New York on November 15. “Aveda’s role since the brand’s inception in 1978 has been a major contributor to the well-being of our environment and society,” Conseil said. “Aveda was the first private company to sign the Valdez Principles after the huge oil spill to call for greater corporate responsibility in 1989, and later became the first beauty company manufacturing with 100 percent certified wind power. Today, Aveda is still as committed to leading by example in terms of socio-environm...

Full article: http://www.ecouterre.com/aveda-honored-by-cradle-to-cradl...

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