19 Nov '13, 6pm

Can a pair of blue shoelaces save American manufacturing?

Can a pair of blue shoelaces save American manufacturing?

“We said that if this shoelace was amazing enough, and we get it into enough shoes and tied to enough wrists, it would let retailers know that cost isn’t the only thing driving their customers’ buying habits, and that if they stocked the right domestically produced goods, their customers would be willing to give them a chance,” Bronstein says. “Adding extra pressure to the pot, we promised them that if they could develop something truly impressive, it had the potential to become more than just a simple shoelace; it could become a symbol—[one that] could help break the ongoing cycle of outsourcing, offshoring, and making things cheaper, faster, and worse.”

Full article: http://www.ecouterre.com/these-blue-shoelaces-could-save-...

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