29 Oct '13, 12pm

#green #eco | Plastic Bottles: The New Technofabric? | #fashion

#green #eco | Plastic Bottles: The New Technofabric? | #fashion

It seems absurd. But plastic bottles have already succeeded in becoming the new polyester. Or, I should say, the new improved polyester. I was admittedly skeptical when asked to write a story on Ekocycle clothing made out of recycled soda bottles. Ekocycle is the brain-child of will.i.am and is supported by Coca-Cola. Eco-fashion initiatives seem to come largely from small companies that try to give an alternative to the wastefulness of the corporate world, and you don’t get more corporate than Coca-Cola. But beyond my admittedly anti-corporate bias, my main reason for skepticism was the very idea of a plastic bottle turning into anything comfortable. I assumed that the fabric would feel too stiff and inorganic and would not have a pleasing drape or “hand.” I met the team from Hallenstein Brothers for breakfast one morning to discuss their line of Ekocycle suits (designed ...

Full article: http://www.ecofashionworld.com/From-The-Field/Plastic-Bot...

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