28 Oct '13, 7pm
Why is this bra tweeting?
The Tweeting Bra is the brain child of advertising agency OgilvyOne Athens. Each time Bakodimou, who is a Greek television personality, unhooks her bra, the Tweeting Bra sends out a message to its followers, encouraging breast health awareness , such as monthly self-examinations. For two weeks, the bra and its associated website will give followers tips for self-examinations, in addition to other information that could be vital to breast cancer awareness.