07 Nov '11, 4pm

Brad Pitt, @katyperry and Others Help eBay Shoppers Connect for a Cause‎

Brad Pitt, @katyperry and Others Help eBay Shoppers Connect for a Cause‎

eBay has announced the launch of a new shopping destination, eBay.com/celebrity , that will give shoppers the chance to connect with their favorite celebrities for a good cause. Celebrities looking to raise funds for charity have often utilized eBay’s Giving Works platform to sell merchandise, concert tickets, memorabilia and other items to help their philanthropic causes. In fact, eBay’s Giving Works platform raised $51 million in 2011 and more than $278 million since its launch for various charitable pursuits. Market Watch reports that , “eBay Celebrity takes charitable fundraising to the next level, connecting consumers with their favorite celebrities through charity and commerce.” The same items that celebrities once listed at eBay’s Giving Works destination will now be listed at the celebrity destination. Consumers will have a chance to interact with their favorite ce...

Full article: http://www.ecorazzi.com/2011/11/07/brad-pitt-katy-perry-a...

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