25 Sep '13, 4pm

Patagonia

Patagonia

wants to usher in a more “responsible economy,” and it’s willing to sacrifice its bottom line to do so. The outdoor-apparel firm, which has built a reputation on its ethical conduct, wants to challenge the commonly held notion that an economy based on growth and increased consumption is “tantamount to prosperity,” according to Jill Dumain, the company’s director of environmental strategy. “On a daily basis, we actively pursue our mission statement’s provision to ‘cause no unnecessary harm,’” said Dumain on Tuesday, following a breakfast briefing highlighting Patagonia’s four decades of social and environmental firsts. “At every step we ask ourselves, ‘How does this fiber or input affect the environment we live in and the people making the products and how can we reduce that impact?’”

Full article: http://www.ecouterre.com/patagonia-is-willing-to-sacrific...

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