20 Sep '13, 4pm
To the 22,500 workers in its garment supply chain, Marks & Spencer is listening
To the 22,500 workers in its garment supply chain, Marks & Spencer is listening. The British department store signed a one-year contract with social-enterprise-cum-technology-provider Good World Solutions on Tuesday to “facilitate direct communications” with its employees using mobile technology—the first U.K. company to do so. “Labor Link,” as the tool is known, allows companies to collect anonymous, quantitative survey results from workers around the world. The process is as swift as it is uncomplicated: Workers only have to listen to questions on their cellphones in Hindi, Sinhalese, or other local language—the process costs them nothing—and respond using their touch-tone keypads.