27 Aug '13, 1pm

Why We Don't Recycle: Psychology is to Blame - Ecorazzi

Why We Don’t Recycle: Psychology is to Blame 0 Tweet by Alexandra Branscombe August 27, 2013 Categories: Environment , Home , Lifestyle , Science . Think of the last time you found a crumpled, discarded sheet of paper on the ground- did you recycle it, or throw it in the trash can? We would all like to say “recycle it,” but psychologists have found that in reality people do the opposite. A recent psychology study found that people tend to throw away recyclable material- paper, plastic, aluminum- if the item is no longer whole. Basically, once a package is opened, or a can is dented, people will no longer see it as recyclable, even though the material properties remain the same. In a study to understand how users perceive the way products look (i.e. recyclable or garbage), marketing professor Jennifer Argo, from the University of Alberta School of Business, found that objec...

Full article: http://www.ecorazzi.com/2013/08/27/why-we-dont-recycle-ps...

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