26 Aug '13, 3pm

Zady, A Sustainable Shopping Destination for the “Continental Chic” launches tomorrow #sustainable #shop #ecofashion

Zady, A Sustainable Shopping Destination for the “Continental Chic” launches tomorrow #sustainable #shop #ecofashion

A new online destination for the conscious consumer launches tomorrow. Called Zady , its goal is to provide high-quality pieces that will last a lifetime and to connect shoppers with the makers that produce them. “The look we’re trying to achieve is for the continental chic woman,” explained co-founders Soraya Darabi and Maxine Bédat. “She feels comfortable everywhere in the world, solid in her own skin, and has timeless style.” For the menswear, they’re going for “Urban Rugged,” styles that a guy can take from the office to the campfire. In general, the apparel has a basic, classic look and they have fun with the accessories. “That’s how we take the style from day to night,” said Maxine. Sustainability is top-of-mind for the pair. Each item on the site is categorized with one or more badges that highlight what they see as most important elements of sustainability:

Full article: http://www.ecofashionworld.com/New-Sites/Zady-A-Sustainab...

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