29 Apr '13, 2pm

An interview with ethical designer D-SATA - #ecofashion #chinesedesign

An interview with ethical designer D-SATA - #ecofashion #chinesedesign

Especially given that eco-fashion is neither inexpensive nor synonymous with luxury (which is a much more ubiquitous consumer trend in China), most may not be eager to carry a clutch made using conventional eco-fashion materials such as recycled magazines and pop can tabs which would wither or rust with the humidity. As such, D-SATA believes that for consumers to be willing to carry eco-fashion clutches, there is a need to be creative with the materials and designs used so that there is also a minimal impact or sacrifice of style on the consumer, especially given the cosmopolitan lifestyle of most Beijing and Shanghai women. There are more and more women (and even men) in China who have the consumer confidence to no longer “status shop”. In cities such as Shanghai and Beijing where Hermès Birkins have become “ordinary”, there is an emerging trend to seek what is deemed ina...

Full article: http://magnifeco.com/chinese-designer-dsata-ethical-handb...

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