20 Mar '13, 3pm

Can Designers Afford to Ignore the Traditional Fashion Calendar?

Can Designers Afford to Ignore the Traditional Fashion Calendar?

Study started, as most fashion brands do, by joining the traditional fashion calendar. Designing one year or more in advance, showing the collection to buyers six months before each season, shipping spring styles when it was still snowing outside, and fall styles when everyone just wanted popsicles and sprinklers. The calendar never made sense to me, and while I continually questioned it, I never thought I could challenge it. Until now.

Full article: http://www.ecouterre.com/can-designers-afford-to-ignore-t...

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