25 Jul '11, 5pm
Air-Conditioned Clothing Helps Japan Beat the Heat Amid Power Shortages
is bad? Pity the Japanese for sweating out the dog days of summer amid power shortages and electricity restrictions. Following the devastating earthquake and tsunami in March—and the Fukushima power plant’s subsequent closure—demand for garments with built-in fans has soared with the climbing mercury. Kuchofuku, whose name literally means “air-conditioned clothing,” can barely keep up with orders for its puffed-air jacket, which features two fans on its sides to draw in a breeze.