10 Jun '18, 9am

Patagonia to scale-up recommerce effort

Patagonia to scale-up recommerce effort

Published on Wednesday, 16 May 2018 Patagonia to scale-up recommerce effort Written by John Mowbray Details Tweet VENTURA – Patagonia is about to enter the next stage of growth for its Worn Wear online store, where it sells its refurbished second-hand gear to keep consumers wearing stuff for longer, reduce consumption and lower the environmental footprint of the clothes we wear. So far, the Worn Wear online store has operated largely under the radar, but speaking to Ecotextile News , Phil Graves, senior director of corporate development at Patagonia revealed there will be a big promotional push to its customers in the coming two weeks: “We have an email that’s going to go out to customers, it’s the first time we've marketed to them, to try and make them aware of the programme and we’ll be doing it in a meaningful way and a big way.” He also said the company is eyeing up ne...

Full article: https://www.ecotextile.com/2018051623483/fashion-retail-n...

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