25 Feb '13, 5pm

Shopping guide to online clothes shops, from Ethical Consumer #FairTrade #sustainable #freedom

Bryony Moore explains how the fashion industry is using social media and the web. Virtual changing rooms One of the perils of online clothes shopping is not being able to try things on before you buy them. Although you can return items, the return postage is often at your own cost. Forum for the Future, looking ahead to the future of the fashion industry, predict 3-D body scanning beaming into your bedroom in the next 14 years.2 Until then, there are a few options online for virtual fitting, including www.fits.me and My Virtual Model . Clothes shops and social media Timberland is a great example of a company which has leapt on the social media bandwagon, with its special site www.community.timberland.com . On the Corporate Responsibility section of the site, Timberland publishes quarterly indicators and has a forum where stakeholders can comment on its performance. In the ...

Full article: http://www.ethicalconsumer.org/buyersguides/clothing/clot...

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