23 Feb '13, 3pm

Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off via @newspin

Eco Fashion Label LYS Battles Kmart Over Brand Identity Rip-Off via @newspin

It’s any small business owner’s worst nightmare: realizing that a larger, much more powerful company has stolen your intellectual property, and that fighting them will be an uphill battle at best. Designer Liz Seklir of the eco-friendly label LYS learned about a seemingly overt copy of her concept when her brother-in-law snapped photos of a new plus-size women’s clothing line inside KMart, also called LYS and bearing a near-identical logo. While Seklir’s designs are top-quality garments made of natural, farmer-friendly and often organic textiles and low-impact dyes in New York City’s garment district, Kmart’s LYS (Love Your Style, Love Your Size) line consists of polyester machine-made clothes in China that sell for as little as $13.99 each. Reflecting their artisanal nature, Seklir’s designs are more expensive, starting at over $100. Flip through Seklir’s LYS collections ...

Full article: http://eco-chick.com/2013/02/13724/eco-fashion-label-lys-...

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