22 Feb '13, 8am

Would you consider leasing your jeans instead of buying them? New idea from designer firm @mudjeansnl:

Would you consider leasing your jeans instead of buying them? New idea from designer firm @mudjeansnl:

Have your eye on a pair of expensive designer jeans? Why pay a pretty penny when you can lease them, instead? Dutch entrepreneur Bert van Son, who owns the Mud Jeans line of organic and recycled denim, recently launched a service that allows customers to do just that. “Lease a Jeans,” as the initiative is dubbed, may not exactly make bank, but van Son says the concept is in line with a growing notion that the use of an item outstrips any claims of ownership. Bonus: It might even inspire increased customer loyalty, he adds.

Full article: http://www.ecouterre.com/for-the-environments-sake-lease-...

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