19 Jul '11, 4pm

Ask Bodkin designer Eviana Hartman: Why is eco-fashion so expensive?

Why does sustainable clothing cost more than big-box brands? For the same reason that an heirloom tomato costs more than a box of McNuggets: a combination of economies of scale and economies of globalization. Unfortunately and perversely, the things that are best for you and the rest of the world are often more expensive than whatever’s fast, cheap, and easy. Clothing prices are, in many cases, artificially low because we’ve been trained to buy quantity over quality. With food, more people are willing to pay the premium because it goes into our mouths and is reflected on our waistlines. With clothing, too few shoppers make the connection.

Full article: http://www.ecouterre.com/why-is-eco-fashion-so-expensive/

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