31 Jan '13, 5pm

G-Star Raw Moves From “Toxic Greenwasher” to “Detox Leader”

G-Star Raw Moves From “Toxic Greenwasher” to “Detox Leader”

has moved from a “toxic greenwasher” to a “Detox leader,” according to Greenpeace . Following pressure from the environmental nonprofit’s “Detox” campaign , the Dutch fashion retailer committed on Thursday to eliminating all releases of hazardous chemicals throughout its global supply chain products by 2020, the 15th corporation to do so to date. G-Star’s announcement comes just a week after Greenpeace activists picketed the brand at the opening of Amsterdam Fashion Week for declaring a zero-discharge intention but failing to follow through with credible individual commitments or action plans.

Full article: http://www.ecouterre.com/g-star-raw-moves-from-toxic-gree...

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G-star goes from ‘greenwasher to Detox hero’

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