26 Jan '13, 8am

What to Consider when Marketing Your Business Offline.

Marketing Your Business Offline On November 30, 2012 As part of your marketing plan, there is no doubt that you have established a website and links with social media. Search engine optimisation has become the key to online marketing, and it is true that these strategies are vital for promotion in the modern era. Traditional methods of advertising, however, should not be overlooked. They are still effective and affordable. Here are some things to consider: 1. On Hold If you’ve got customers on hold, why not throw in a bit of promotion. Giving out some information on a new product or a discount you’re offering is a great way to pique some interest. Encourage people to ask about it when they come off hold, but keep it to short, concise bursts of information. 2. Sponsor Having your company name attached to events and fundraisers is an ideal way to get your name out there. Eve...

Full article: http://www.theginlady.com/index.php/marketing-business-of...

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