25 Jan '13, 1am

A #magnifeco update: WWF and H&M develop new global water strategy:

A #magnifeco update: WWF and H&M develop new global water strategy:

Taking water stewardship to the next level within the fashion industry Conservation organisation WWF and fashion company H&M have entered into a three year global partnership. Side by side, a new H&M water strategy has been formed which is a game changer in the fashion industry, as it takes the whole supply chain into account and goes far beyond the factory lines. “This partnership marks an evolution in the corporate approach to water. H&M understands that its long-term success depends on access to adequate water supplies. It also understands that its social license to operate depends on being a good neighbour and good steward of shared resources. H&M’s water strategy is an integral part of its business plan. We hope other companies will be inspired to take the same approach,” says Jim Leape, Director General of WWF International. During 2012, WWF and H&M performed a compr...

Full article: http://magnifeco.com/wwf-and-hm-develop-new-global-water-...

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