12 Sep '17, 5pm

What the New Procter & Gamble Fragrance Ingredient Disclosure Really Means

Those of us in the nontoxic beauty camp rarely bother to look at mainstream beauty brands. We know what we will find, and what we won’t find, once we are in those toxic-heavy aisles. Then a brand like Procter & Gamble goes and sets a new standard on something as huge as ingredient disclosure — and now there’s new reason for a second glance. The personal care and cleaning product giant, creators of lines like Olay and Pantene, may not be the first brand you run to when shopping for natural beauty products. That doesn’t mean they aren’t part of a larger effort to improve the shopping experience. Procter & Gamble recently announced its move to disclose fragrance ingredients on all of its products and lines sold in the U.S. and Canada by 2019. P&G is the largest brand of its type to move to this level of detailed ingredient transparency. Synthetic fragrances are some of the mo...

Full article: http://ecosalon.com/what-the-new-procter-gamble-fragrance...

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