11 Aug '17, 2pm

5 key insights on how influencers can fight for #fairfashion

Today's media landscape has dramatically changed. It’s no longer billboards and TVCs, but Instagram, YouTube and Snapchat. So, with all this buzz, how can sustainability be given the spotlight? And more urgently, how can influencers talk about the environmental impacts and pressing labour conditions that result from fast fashion? With 47% of online consumers between 18-24 using ad blocker, younger generations are turning to those they trust, (or feel they can trust), for information. Matched with the fact the average person spends over an hour and a half a day on social media, for those looking to share their message, creating a sponsored relationship with an influencer is a logical step. But while those targeting consumer products are already onto this trend, for those looking to affect behavior change, this is much a less explored topic. So, at a recent event in Amsterda...

Full article: http://www.ecofashionworld.com/From-The-Field/5-Key-Insig...

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