25 Dec '12, 3pm

7 Ways Your Solar Website Is Driving Away Business — Yes, Your Website My best of 2012 solar marketing posts

7 Ways Your Solar Website Is Driving Away Business — Yes, Your Website My best of 2012 solar marketing posts

There are at least a million ways to design a solar website today, and there are probably just as many ways to turn that expensive investment into useless cyber real estate. In this post, we’ll discuss seven common mistakes that drive away visitors. Given the billion websites in the world, someone arriving on your site is almost a solar marketing miracle. Sadly, it’s what happens after customers get to your site that will make your solar website a lead magnet…or a waste of time and money. Before I get into the seven mistakes, let’s remind ourselves of the ultimate raison d’etre for having a website: To make the person cruising the interwebs to stop their never ending search for the perfect solar product/service/price and decide that you are the one to contact . Many of the issues below apply to all sectors, from solar PV manufacturers, to residential installers, to EPCs, B...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/07...

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