Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year

Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year | UnThink Solar

renewableenergyworld.com 13 Dec '12, 3pm

Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year

In conversations with solar people, I sometimes hear people mix up "strategy" and "tactics." I'll hear something like "I use several strategies, mostly press releases and Twitter." These are not strategies, they're tactics (tools) that work with your strategy (or strategies) for Twitter and press releases. So, before we get into a few suggestions for intermittently reviving your solar marketing strategy in 2013, let’s go over some terms so that we’re all on the same page: Goals. This is pretty self explanatory, and yet people can often forget to set them, especially small solar businesses. Benchmark yourself now in terms of sales or inquiries or referrals. Whatever metrics you have, set a goal of increasing them by at least 10%. Now you know the marketing mountain you have to climb in 2013. You may not reach them, but at least you're shooting for a destination. Now, how ar...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/12...

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@SteveUSC » 14 Dec '12, 12am
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@NEUE_ENERGIE_VS » 13 Dec '12, 10pm
Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year [link] #renewableenergy #fb
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Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year [link] #renewableenergy
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#Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year | via @SolarFred @REworld [link]
@REWorld » 13 Dec '12, 4pm
Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year [link]
@EcoManLeader » 13 Dec '12, 3pm
#Renewable In conversations with solar people, I sometimes hear people mix up "strategy" and "tactics." I'll hear... [link]
@forefronts » 13 Dec '12, 10pm
Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year [link]