13 Dec '12, 3pm

Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year

Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year

In conversations with solar people, I sometimes hear people mix up "strategy" and "tactics." I'll hear something like "I use several strategies, mostly press releases and Twitter." These are not strategies, they're tactics (tools) that work with your strategy (or strategies) for Twitter and press releases. So, before we get into a few suggestions for intermittently reviving your solar marketing strategy in 2013, let’s go over some terms so that we’re all on the same page: Goals. This is pretty self explanatory, and yet people can often forget to set them, especially small solar businesses. Benchmark yourself now in terms of sales or inquiries or referrals. Whatever metrics you have, set a goal of increasing them by at least 10%. Now you know the marketing mountain you have to climb in 2013. You may not reach them, but at least you're shooting for a destination. Now, how ar...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/12...

Tweets

The Do’s and Don’ts of a Social Media Strategy -

The Do’s and Don’ts of a Social Media Strategy -

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We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

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wishes

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