28 Nov '12, 2pm

5 Inexpensive Ways for Solar Companies to Say Thanks for a Great 2012

5 Inexpensive Ways for Solar Companies to Say Thanks for a Great 2012

It’s near the end of 2012, and no matter what sector of the solar business you’re in, it’s time to honor and acknowledge our customers before the end of the year. Perhaps this post is a wake-up call for some companies who don’t see the benefit of doing anything for one-time customers or failed prospects. Or perhaps some solar marketers have been procrastinating, unsure of just how to express your thanks in a relatively inexpensive way, given 2012's thinner profit margins. Other solar marketing Grinches may not see the point at all. They anticipate that their emailed or snail-mailed holiday/New Years thanks will be deleted or dismissed as insincere, and hence, a waste of time and money. No matter what your reason for dragging your feet, forget it. Deck the halls and make a sincere and authentic effort at a creative holiday thank you to customers. Doing so will remind your c...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/11...

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