27 Dec '16, 2am

Natural Capitalism @colvinius

Natural Capitalism @colvinius

Orginally written in 1999 by Paul Hawken, Amory B. Lovins, and L. Hunter Lovins, "Natural Capitalism: Creating the Next Industrial Revolution " is a ground-breaking blueprint for a new economy. A classic text, the book describes a future on the verge of a new industrial revolution in which business and environmental interests increasingly overlap, and one where companies can improve their bottom lines, help solve environmental problems—and feel better about what they do—all at the same time. Companies Can Profit From the Principles of Natural Capitalism Previous industrial revolutions made people vastly more productive when low per-capita output was limiting progress in exploiting a seemingly boundless natural world. Today we face a different pattern of scarcity: abundant people and labor-saving machines, but diminishing natural capital. "Natural capital" refers to the ear...

Full article: http://www.rmi.org/Natural++Capitalism

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