16 Jun '11, 1am

Consumers Find the Wind at Their Backs

Consumers Find the Wind at Their Backs

Rather than rely on policymakers, WindMade is banking on consumers to lead the next wave of growth. To do that, they’re pulling back the lid on what type of energy was used by a company uses to create its products or to power its operation. That, they say, will give consumers a new incentive to choose which products to support. It will give corporations a chance to attach their names to something consumers value. And it will give wind energy producers new avenues to ensure growth. They’ll do all this with a little label that will appear on products that line supermarket shelves, or as a logo displayed on corporate websites. The program is modeled on past successful labeling campaigns. Just as you know where to toss your recycling and whether the carrots you just bought are organic, wind energy producers are banking that you’ll want to know what type of energy — and how muc...

Full article: http://www.renewableenergyworld.com/rea/news/article/2011...

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