29 Oct '12, 2pm

Is Selling Modules All About Price per Watt?

Is Selling Modules All About Price per Watt?

Table 1: Percentage of Surveyed Ontario Buyers Citing a Given Criterion in There Top Three So, presumably, the key for a solar manufacturer to penetrate and dominate any solar market is relatively simple: Cut prices and buyers such as installers, integrators, and developers will surely flock to the module that has the lowest price per watt, right? Well, not so fast… Of course, price is always a consideration. In any industry, no matter the product, price will be one of the most important factors in deciding what brand to buy. But, is price per watt really the key to winning and keeping customers in the solar energy industry? Share of Wallet In examining the importance of price per watt we turn to a commonly used metric called Share of Wallet. This metric measures a form of brand loyalty; it is the average fraction of use of a given brand among customers of that brand. A ru...

Full article: http://www.renewableenergyworld.com/rea/news/article/2012...

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