26 Oct '12, 2pm

Five Scary Solar PR No-No's for Halloween. Boo! "Don't cause a solar PR chainsaw massacre."

Since it’s nearing Halloween, it’s a good time to visit five ways you may be scaring away a solar reporter. Be very, very frightened. This list actually comes from personal experience. I’m in a quasi solar reporter world and a professional solar world. By day, I’m a solar marketer, and by whenever I have time or inspiration — about once a week — I blog here on Renewable Energy World. As a result, I pitch reporters, and I also receive pitches. So I know both worlds: On the reporter side, you gotta have news, so it’s wonderful to get the latest news and info right into your mailbox. On the PR and marketer’s side, you want to spread the solar news, so you have to email those pitches to reporters who need news. It seems so simple and complementary, but there are certain ways to work together that are better than others. Recently, a PR rep has been so aggressive in the wrong wa...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/10...

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Five Scary Solar PR No-No's for Halloween. Boo!...

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Since it’s nearing Halloween, it’s a good time to visit five ways you may be scaring away a solar reporter. Be very, very ...

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