09 Oct '12, 2pm

Why You Need to Worry About How the Media Covers Climate Change

For me, the lesson from these studies is clear. It’s not worth getting into endless arguments about whether or not climate change is real. It’s far more productive to directly address the values that inform most people’s opinions on climate change. So instead of trading emails back and forth with a climate skeptic about whether or not climate change is real, it’s better to ask them, “How do you see the debate over climate change policy impacting you personally?” You might be surprised by the answer you get. And you might then be able to have a conversation about how new technology like smart metering, energy efficiency and fuel efficiency can increase the options consumers have, not limit them. Saving money on electricity and gas, after all, means more money for the things we truly enjoy spending on, like entertainment, gifts and other discretionary spending.

Full article: http://www.renewableenergyworld.com/rea/news/article/2012...

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