27 Sep '12, 4pm

Three Take-Away Solar Messages from Hamm, Resch, and Clinton at SPI

Solar Power International 2012 has ended, yet there are still three core PR messages that have stayed with me almost three weeks later from SPI’s keynote speakers, Julia Hamm, Rhone Resch, and former President Bill Clinton. Of course, all of these insights apply to other positions in our industry, especially those in leadership rolls. But I think as we start the last quarter of 2012 and begin our PR, policy, marketing, and advocacy planning for 2013, we should keep these three core messages in mind: 1) Julia Hamm: Find the win-win with utilities, but keep up the pressure. You can read a great summary of SEPA president Julia Hamm’s keynote thoughts with this interview with Renewable Energy World’s managing editor Jennifer Runyon. What most struck me in Hamm’s remarks was her suggestion that while we seem to be having battles with utilities now, ultimately, we’re going to ha...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/09...

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Three Take-Away Solar Messages from Hamm, Resch...

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