25 Sep '12, 4pm

What's really driving most people to install #solar? (Hint: not environmental concerns)

U.S. adults who plan to vote for Republican presidential candidate Mitt Romney this year are more likely to have made what can be described as "green" home improvements in the past five years than adults who support President Barack Obama, according to a recent national survey. The survey, commissioned by home solar company Sunrun and conducted by Harris Interactive, found that 64% of Romney voters have made green home improvements in the past five years, compared to 58% of Obama voters. Environmental concerns were not highest on either side's list of the motivating factors for making changes to their homes or their habits, as both groups identified "saving money" as their primary motivating factor for having made green changes, or for doing so in the future. "This data shows us that a new shade of green is emerging, and it's not dominated by any particular side of the pol...

Full article: http://www.solarindustrymag.com/e107_plugins/content/cont...

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