The Life and Death of a #Solar Press Release Heed these life sustaining tips, or prepare to be deleted.

The Life and Death of a Solar Press Release | UnThink Solar

renewableenergyworld.com 19 Jun '12, 3pm

The Life and Death of a #Solar Press Release Heed these life sustaining tips, or prepare to be deleted.

Write a compelling title and summary paragraph and be as superlative as possible . This is obvious, yet most important, especially for small or low brand recognition companies. With so much news filling up email boxes, reporters have a very short-attention span. So, you must grab their attention with a bold headline that is somehow “ground breaking.” If you’re not an established brand and have just completed a 10 kW install, that’s not going to grab much attention. However…if it’s the first 10 kW in Little Town, USA, or the largest, or any other extreme superlative, then your chance to get noticed dramatically increases. Similarly, something “new” is eye-catching, but your opening paragraph better succinctly explain why that new thing is so innovative and what it means for the audience you're trying to reach. Another good subject matter: Jobs. Everyone loves an increase in...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/06...

Tweets

@Tigercomm » 21 Jun '12, 2pm
@SolarFred details 5 tricks to writing #renewable #energy based press release [link] #cleanenergy #cleantech #publicrelations
@SolarSanAntonio » 21 Jun '12, 2pm
Great article @SolarFred! Thanks for the press release tips! [link]
@SolarFred » 20 Jun '12, 4pm
Thanks, Jessica. Hope it helps you. MT @jldumont6: @SolarFred Appreciated your article on press releases. [link] Very true.
@spartacus019 » 20 Jun '12, 3pm
#goodstufftoknow The Life and Death of a Solar Press Release [link]
@cheynman » 20 Jun '12, 5am
Solar Fred w/ more "free" marketing advice MT The Life and Death of a Solar Press Release @REWorld [link]
@Wronkle » 19 Jun '12, 8pm
RT @EverybodySolar: RT @SolarFred: The Life and Death of a #Solar Press Release [link] Heed these life sustaining tips, or prepare to be deleted.
@PCZick » 19 Jun '12, 4pm
RT @RunOnSun: RT @solarfred: The Life and Death of a #Solar Press Release [link] Heed these life sustaining tips, or prepare to be deleted.
@RunOnSun » 19 Jun '12, 4pm
RT @solarfred: The Life and Death of a #Solar Press Release [link] Heed these life sustaining tips, or prepare to be deleted.
@FreeHotWater » 19 Jun '12, 3pm
The Life and Death of a #Solar Press Release [link] Heed these life sustaining tips, or prepare to be deleted.
@UrvishDave1 » 10 Jul '12, 10am
The Life and Death of a #Solar #Press Release [link]
@CarlSiegrist » 19 Jun '12, 7pm
RT @SolarFred The Life & Death of a #Solar Press Release [link] Heed these life sustaining tips, or prepare to be deleted.
@EverybodySolar » 19 Jun '12, 7pm
RT @SolarFred: The Life and Death of a #Solar Press Release [link] Heed these life sustaining tips, or prepare to be deleted.
@BuildSolarPane1 » 19 Jun '12, 6pm
RT @SolarFred: The Life and Death of a #Solar Press Release [link] Heed these life sustaining tips, or prepare to be deleted.
@SolarFred » 19 Jun '12, 3pm
The Life and Death of a #Solar Press Release [link] Heed these life sustaining tips, or prepare to be deleted.