19 Jun '12, 3pm

The Life and Death of a #Solar Press Release Heed these life sustaining tips, or prepare to be deleted.

Write a compelling title and summary paragraph and be as superlative as possible . This is obvious, yet most important, especially for small or low brand recognition companies. With so much news filling up email boxes, reporters have a very short-attention span. So, you must grab their attention with a bold headline that is somehow “ground breaking.” If you’re not an established brand and have just completed a 10 kW install, that’s not going to grab much attention. However…if it’s the first 10 kW in Little Town, USA, or the largest, or any other extreme superlative, then your chance to get noticed dramatically increases. Similarly, something “new” is eye-catching, but your opening paragraph better succinctly explain why that new thing is so innovative and what it means for the audience you're trying to reach. Another good subject matter: Jobs. Everyone loves an increase in...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/06...

Tweets

T'is true - we journos have a VERY short attent...

renewableenergyworld.com 19 Jun '12, 2pm

Write a compelling title and summary paragraph and be as superlative as possible . This is obvious, yet most important, es...

Solar in New York: Its Strategy to Make Solar S...

renewableenergyworld.com 20 Jun '12, 2pm

'Relative to New Jersey, California, even Massachusetts to some extent, and Colorado and Arizona, New York has not stepped...

Solar in New York: Its Strategy to Make Solar S...

renewableenergyworld.com 20 Jun '12, 2pm

'Relative to New Jersey, California, even Massachusetts to some extent, and Colorado and Arizona, New York has not stepped...

Joint press release re Alternative Bar

malaysianbar.org.my 21 Jun '12, 2am

Dato’ Seri Mohamed Nazri Abdul Aziz, the Honourable Minister in the Prime Minister’s Department, relied on the freedom of ...

Solar Tech Improvements; Solar Project News; Solar Manufacturing News… (Solar Energy News Roundup) @gbelements

Solar Tech Improvements; Solar Project News; So...

greenbuildingelements.com 25 Jun '12, 5pm

A writer, producer and director, Meyers is editor and site director of Green Building Elements, a contributor to Clean Tec...

Municipal governments harness SolarWorld solar ...

altenergymag.com 15 Jun '12, 2pm

HILLSBORO, Ore., June 12, 2012 – City and county governments across the nation are tapping solar panels from SolarWorld, t...

First Solar Blog: Orbiting the Sun: The Untold ...

firstsolar.com 29 Jun '12, 2am

Part 1 in a series: First Solar spends more than $1 billion annually with over 1,000 U.S. suppliers across 35 states. In t...

Summary of press conference today...

Summary of press conference today...

ferrari.com 21 Jun '12, 2pm

Valencia, 21 June – The Valencia Media Centre provided some welcome respite from the incredible heat today in Valencia, as...

New Jersey: The Largest American Solar Market: ...

solarfeeds.com 18 Jun '12, 2am

New Jersey: The Largest American Solar Market 06/17/2012 from Cleanenergyauthority.com For the second time the Garden Stat...

Solar Power Technologies Clarity system goes li...

altenergymag.com 13 Jun '12, 7pm

Solar Power Technologies (SPT), a leader in intelligent monitoring and optimization for large scale solar arrays, announce...

First Solar's New Research Platform: Big News for Intermolecular

First Solar's New Research Platform: Big News f...

renewableenergyworld.com 22 Jun '12, 2pm

That was then. Now, a supply glut caused by overbuilding and reduced subsidies has dramatically slashed the price of c-Si ...

Mark Ruffalo (@Mruff221) has added a new 14kW #solar array to his farm in New York State. Rock on, Hulk!

Mark Ruffalo (@Mruff221) has added a new 14kW #...

ecorazzi.com 19 Jun '12, 8pm

“This system did not involve huge upfront costs,” he says. “The great thing about the system is that it can be leased with...

Hot off the press! @techpickles writes about how we use @ScoutApp to monitor our client's applications – #useful

Hot off the press! @techpickles writes about ho...

railsmachine.com 20 Jun '12, 12pm

Posted by Josh Nichols on June 20, 2012 | 0 comments At Rails Machine , we provide 24×7 monitoring as part of our Managed ...