19 Jun '12, 2pm

T'is true - we journos have a VERY short attention span, so PR folk, if you're going to do it, then do it right!

Write a compelling title and summary paragraph and be as superlative as possible . This is obvious, yet most important, especially for small or low brand recognition companies. With so much news filling up email boxes, reporters have a very short-attention span. So, you must grab their attention with a bold headline that is somehow “ground breaking.” If you’re not an established brand and have just completed a 10 kW install, that’s not going to grab much attention. However…if it’s the first 10 kW in Little Town, USA, or the largest, or any other extreme superlative, then your chance to get noticed dramatically increases. Similarly, something “new” is eye-catching, but your opening paragraph better succinctly explain why that new thing is so innovative and what it means for the audience you're trying to reach. Another good subject matter: Jobs. Everyone loves an increase in...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/06...

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