14 May '12, 2pm

5 Ways to Act Like a Solar Leader — or Become One

I read a bucket of press releases about solar companies every week, and if I’m to literally believe their words, then there are thousands of “leading” solar manufacturers and services in the world. In fact, the word “leading,” “leader,” etc has become so common and overused in press releases that it’s pretty much ignored. What the company is really trying to say by stating that it's a “leading” solar company is, “Hi, news reporter! We’re an important solar company, so please don’t dismiss what I’m about to say because you’ve never heard of us…. Pretty please?” Here’s a press release writing tip: It’s actions that grab the reporter’s attention, not your size or position in the industry. So, if what you’re announcing is interesting or innovative, that will catch the reporter’s attention, regardless of whether you’re one of the thousands of supposed “leaders” in solar. So for...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/05...

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5 Ways to Act Like a Solar Leader — or Become One

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I read a bucket of press releases about solar companies every week, and if I’m to literally believe their words, then ther...

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