5 Ways to Act Like a Solar Leader — or Become One

5 Ways to Act Like a Solar Leader — or Become One | UnThink Solar

renewableenergyworld.com 14 May '12, 2pm

5 Ways to Act Like a Solar Leader — or Become One

I read a bucket of press releases about solar companies every week, and if I’m to literally believe their words, then there are thousands of “leading” solar manufacturers and services in the world. In fact, the word “leading,” “leader,” etc has become so common and overused in press releases that it’s pretty much ignored. What the company is really trying to say by stating that it's a “leading” solar company is, “Hi, news reporter! We’re an important solar company, so please don’t dismiss what I’m about to say because you’ve never heard of us…. Pretty please?” Here’s a press release writing tip: It’s actions that grab the reporter’s attention, not your size or position in the industry. So, if what you’re announcing is interesting or innovative, that will catch the reporter’s attention, regardless of whether you’re one of the thousands of supposed “leaders” in solar. So for...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/05...

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@dmsolar » 19 May '12, 8pm
dmsolar- 5 Ways to Act Like a Solar Leader — or Become One | UnThink Solar: I read a bucket of press releases ab... [link]
@SolarFred » 15 May '12, 11pm
Thanks for the #solar RTs! @SLSConstruction RT @taigacompany: 5 Ways to Act Like a Solar Leader — or Become One [link]
@SLSConstruction » 15 May '12, 11pm
Grt piece by @SolarFred that applies to so many inds. RT @TaigaCompany: 5 Ways to Act Like a Solar Leader - or Become 1 [link]
@SolarPower2011 » 15 May '12, 2am
RT @SolarFred 5 Ways to Act Like a Solar Leader or Become One [link] awsome every time i read your tweet I learn something.
@SolarFred » 15 May '12, 12am
Thanks for the #solar RT! RT @soluxesolar: 5 Ways to Act Like a Solar Leader — or Become One [link] by @SolarFred
@SoluxeSolutions » 15 May '12, 12am
5 Ways to Act Like a Solar Leader — or Become One | UnThink Solar - [link] by @SolarFred
@SolarENLESUK » 14 May '12, 6pm
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@asulightworks » 14 May '12, 5pm
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@EcoManLeader » 14 May '12, 4pm
#Solar I read a bucket of press releases about solar companies every week, and if I’m to literally believe their... [link]
@bnb_13 » 14 May '12, 3pm
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@fvmalmborg » 14 May '12, 3pm
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@EcoManLeader » 14 May '12, 3pm
#Renewable I read a bucket of press releases about solar companies every week, and if I’m to literally believe... [link]
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@REWorld » 14 May '12, 2pm
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@EcoEnergyGuide » 14 May '12, 2pm
5 Ways to Act Like a Solar Leader — or Become One: I read a bucket of press releases about solar companies e... [link]
@freeeats » 19 May '12, 8pm
[link] 5 Ways to Act Like a Solar Leader — or Become One | UnThink Solar [link]
@Energy4Earth » 18 May '12, 9pm
5 Ways to Act Like a Solar Leader — or Become One | UnThink Solar [link]
@solarmaandpa » 18 May '12, 9pm
5 Ways to Act Like a Solar Leader — or Become One | UnThink Solar [link]
@DSchvejda » 17 May '12, 6pm
RT @taigacompany: 5 Ways to Act Like a #Solar Leader — or Become One [link]
@unwantedname » 16 May '12, 2am
5 Ways to Act Like a Solar Leader — or Become One [link]
@TaigaCompany » 15 May '12, 9pm
5 Ways to Act Like a Solar Leader — or Become One [link]
@FaheyEcoSystems » 15 May '12, 10am
5 Ways to Act Like a Solar Leader — or Become One - [link]
@drjimcarey » 15 May '12, 5am
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@DemeterPower » 15 May '12, 1am
RT @SolarFred: Thanks for the #solar RT! RT @soluxesolar: 5 Ways to Act Like a Solar Leader — or Become One [link] by @SolarFred
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@PvSolarSolution » 14 May '12, 3pm
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@FuturePowerGen » 14 May '12, 2pm
5 Ways to Act Like a Solar Leader — or Become One [link]