13 Apr '12, 10am

Another Great Example of (Non-Solar) Guerrilla Marketing

I love finding guerrilla marketing examples on YouTube. Unfortunately, I rarely find ones that are related to solar. Bummer. Nevertheless, it’s always great to get inspired, and below is a wonderful model that you might be able to adapt…if you’re willing to push that button. Watch this video first, and then we’ll discuss why it has nearly 80,000 views on YouTube, as of this writing, and we'll also go into how this structure might be adapted for solar marketing purposes. *** So, why does this work? Let me count the ways: 1. It’s fun. There’s a smile on your face when you’re watching this. You’re saying, “Wow, this is so crazy, so cool, so amazing, so…” etc. 2. It’s mysterious. Big button, middle of the street, and a sign that says “Push this button for drama.” We’re naturally curious humans, and we also like to be challenged. Sure, there’s a little danger there, but that si...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/04...

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